Still, producers decided to take the plunge. Plus, Pierce Brosnan was very public about the fact that he wasn’t ready to let go of playing James Bond yet. Shaking the series up was essential from a creative standpoint, but they risked losing a lot of money in the process. Because as terrible as The World is Not Enough and Die Another Day were, the fact of the matter is that they were incredible successes at the box office.
After two truly awful entries, Bond producers had a crucial decision to make.